How to choose a notebook to add your branding to?

Posted by Phil Coles on

๐ŸŽฏ 1. Know Your Audience & Event Vibe

Ask:

  • Is the event professional/conference, creative/hands-on, or casual/brand activation?

  • Are attendees likely to be everyday note-takers or collectors of branded swag?

Example:
Tech events often favor clean, minimal designs, while creative events love unique formats like dot-grid or color interiors.


๐Ÿ“ 2. Pick a Practical Size

Good options for events:

  • A5 (medium) โ€“ Most versatile and portable

  • Pocket (small) โ€“ Great for swag bags where space is tight

  • Custom shape โ€“ Fun but only if budget allows

๐Ÿ‘‰ A5 is usually best overall โ€” big enough to write comfortably, small enough to carry.


๐Ÿ““ 3. Choose Interior Page Style

Match function to audience:

  • Ruled lines โ€“ Best for general note-taking

  • Dot grid โ€“ Great for creatives & planners

  • Blank pages โ€“ Sketchers & visual thinkers

  • Mixed sections โ€“ Adds versatility

For most events, ruled or dot grid is the most universally appreciated.


๐Ÿ’ผ 4. Cover Style = First Impression

Choose based on your branding and budget:

Cover Type Best For
Softcover Affordable, swag-bag friendly
Hardcover Premium feel (great for corporate events)
Faux leather Elevated without too much cost
Eco kraft / recycled Sustainable branding

๐Ÿ‘‰ A softcover with quality paper is often the best balance of cost + usefulness for event swag.


๐Ÿ”ก 5. Logo Placement & Style

Your brand should be visible but tasteful:

Logo areas to consider:

  • Front cover center or corner

  • Back cover additional small detail

  • Inside cover with event date/hashtag

Print methods:

  • Screen print: Great for bold solid colors

  • Foil stamp: Premium look (gold/silver)

  • Deboss/emboss: Subtle and classy

For swag, screen print or deboss gives strong visibility without high cost.


๐Ÿ“ฆ 6. Add a Clever Extra

Little touches increase value and reuse:

โœ” Elastic closure
โœ” Ribbon bookmark
โœ” Pen loop or mini pen
โœ” Pocket folder inside back cover
โœ” Event hashtag or session prompts printed inside

These make your notebook feel more useful โ€” and keep your brand top of mind.


๐Ÿ’ฐ 7. Budget + Quantity

  • Bulk orders save money.
    Ordering thousands can bring down cost significantly.

  • Balance quality vs. quantity โ€” cheap notebooks get tossed; decent ones get kept.

Tip: Decide if this is a giveaway item or a premium gift (for VIPs/speakers), and adjust quality accordingly.


๐Ÿงช 8. Get Samples

Before ordering hundreds or thousands, request physical samples with your logo applied so you can check:

  • Paper feel & thickness

  • Printing quality & alignment

  • Cover look & texture


๐Ÿ›  9. Quick Planning Checklist for Event Swag

โœ” A5 or pocket size selected
โœ” Page style chosen (ruled/dot)
โœ” Cover material decided
โœ” Logo layout and print method chosen
โœ” Any extras (elastic, bookmark, pen loop) added
โœ” Budget & quantities finalized
โœ” Samples reviewed


๐Ÿ“ Example Recommendation (Common Event Choice)

  • Size: A5

  • Cover: Soft PU leather (black or color matching brand)

  • Interior: Dot grid

  • Logo: Debossed on front + event hashtag inside

  • Extras: Ribbon bookmark + pen loop

This feels premium but still swag-friendly โ€” attendees will keep and use it.

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