Brand awareness, drive sales, enhanced brand loyalty are phrases synonymous with trade-shows. Companies showcase their latest product offerings and network with new customers, loyal clients, and competition. In 2016, the trade-show industry was a $12.8B industry (Source: Statista) and that is only 10% of promotional products (Source: PPAI) sold as per program category in that year.
Going by 2017 statistics, marketers travel to 6.6 trade-shows a year and upwards of 400 miles. Does this get boring or tedious or redundant? If you love your job and if getting sales and new customers gives you an adrenaline rush, then you probably answered that question with a negative.
But that scenario does not have to take place.
What is the giveaway was very interesting and an ice-breaker and a memorable conversation starter?
What is the attendee stopped by and started talking to you as they were so intrigued by the product?
What if the marketer had tied the goals of the trade-show with the giveaways or vice versa?
What if the marketer had asked these questions before selecting their promo product giveaways?
Make sure that you do...