What the Canadian show Corner Gas can teach you about logo’ed products

Posted by Phil Coles on

The award winning hit show is on Amazon Prime Video for the rest of the world to enjoy. And yes, we cannot help but binge watch. Not as an homage to our Canadian founder, but also because Corner Gas paid homage to our business Logo’ed Products (well, not directly at least).  On the original website, the show description goes something like this: “Forty kilometres from nowhere and way beyond normal is Corner Gas, an ensemble comedy series about a bunch of nobodies who get up to a whole lot of nothing in the fictional prairie town of Dog River.”

In Corner Gas S 3 E 05 titled The Littlest Yarbo, one of the plots discusses in detail ‘travel mugs’ and ‘logos’. The discussion starts when one of the show’s characters Lacey finds the Corner Gas owner and show creator Brent flipping through a ‘swag catalog’. Swag formally known as logo’ed products or branded souvenirs is products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.

Lacey, the owner of a cafe called the Ruby and Brent, the owner of Corner Gas decide to order giveaways in the form of travel mugs with the Ruby and Corner Gas logos.

And in typical Corner Gas fashion all hilarity ensues.

Discussions about ‘what side to put logo on’, ‘what size travel mug’, ‘quality of travel mug’, ‘delay in ordering’ result in the final product to say ‘Corner G and the Rub’ instead of ‘Corner gas and the Ruby’. It is no surprise that the swag is not available on the CG website even though the creator can joke about it. You can watch the episode and maybe even resonate with the logo dilemma and may even hit home. But we could not help ourselves and call out a few noteworthy things about swag and all things logo!


Choose your swag wisely. Answer the what, why, how, when, and where of promo. If you are a promo newbie, contact us. If you have ordered promo before, ask yourself:

1. What worked and what did not work? 

2. What was the ROI on your swag?

3. Was your approach fresh or dated?

Develop a theme, create a budget and contact us!


The idea of putting logo on an item is visibility. Your brand is important and your logo and brand should not be corrupted. In fact, your brand should be celebrated. Logos look great on high-contrast merchandize. e.g. our Holy Cow colors black and yellow 

The size of the logo should depend on the size of the product. Fear not, our cows are highly-trained design professionals and we will guide you through the logo process. The location of the logo should be prominent. Let us not get bogged down by logo on the left side of the mug or the right. Leave it to the experts. We will guide you on the where and how of the logo. Just provide us one!


 Most products take 7-10 business days for production after artwork has been approved. Typical discussion about swag should start at least 3-4 weeks prior to the event to avoid rush charges in both production and freight.

The sooner you act, the sooner your swag turns to sales.


So that your brand message does not end up resembling a hip-hop song title, make sure that you work with an expert. Our team believes in serious delivery and keeping the client happy. We work extra hard so that you don’t have to. Our approach on artwork approval and logo production is summed up by the neon signs below.

Serious delivery neon sign 


Photo by Brett Sayles from Pexels  

 Super Helpful Neon Sign

Photo by Jonas Jacobsson on Unsplash 


Work harder


Photo by Jordan Whitfield on Unsplash

 Brand, location, delivery date, and no-errors in the order are the basics of swag. Make sure that the company you work with makes your life easier. We sure hope that the company you choose is us.

Give us a chance to work harder, work smarter, and most importantly… WORK TOGETHER!

Cover Image Credits: Photo by Mahkeo on Unsplash
Promotional Products swag

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